Folgers was the leading brand of regular ground coffee in the United States in 2020 by a wide margin. The brand produced sales in excess of one billion U.S. dollars, double that of its next closest rival, Starbucks. The brand seems to America’s overall favorite, as it also leads the decaffeinated ground coffee category with 81 million dollars in sales.
Brand history
Folgers originally began as J.A. Folger & Co, a company founded in 1872 when James Folger bought out his partner in the Pioneer Steam Coffee and Spice Mills. After decades of successful family ownership, the company was acquired by Procter & Gamble in 1963 and then again by The J.M. Smucker Company in 2008.
Total U.S. sales through supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries and select club and dollar retail chains for the 52 weeks ended May 17, 2020.
Figures have been rounded.
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Beverage Industry Magazine. (July 1, 2020). Sales of the leading regular ground coffee brands in the United States in 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/188315/top-ground-coffee-brands-in-the-united-states/
Beverage Industry Magazine. "Sales of the leading regular ground coffee brands in the United States in 2020 (in million U.S. dollars)." Chart. July 1, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/188315/top-ground-coffee-brands-in-the-united-states/
Beverage Industry Magazine. (2020). Sales of the leading regular ground coffee brands in the United States in 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/188315/top-ground-coffee-brands-in-the-united-states/
Beverage Industry Magazine. "Sales of The Leading Regular Ground Coffee Brands in The United States in 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/188315/top-ground-coffee-brands-in-the-united-states/
Beverage Industry Magazine, Sales of the leading regular ground coffee brands in the United States in 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/188315/top-ground-coffee-brands-in-the-united-states/ (last visited November 22, 2024)
Sales of the leading regular ground coffee brands in the United States in 2020 (in million U.S. dollars) [Graph], Beverage Industry Magazine, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/188315/top-ground-coffee-brands-in-the-united-states/